Starting a Magazine

For publishers starting a new print or online magazine, the right "publication style" and functionality website will be an important tool in making your magazine launch a success! If you're looking for a complete online solution and startup strategy that allows you to maximize your publication's readership and growth you'll want to start using the capabilities of the Infoswell web platform.

Your magazine website can be a powerful tool in starting and the growth of your new magazine. Many publishers overlook the value of their magazine's online presence for both launching and then as a value and revenue component for their magazine. The website for your publication can be utilized as a strategic marketing tool but also must present the core Internet functionality expected by your magazine readership. Here's a summary of how to start right and give your critical pre-launch visitors a preview of your online and offline publication offerings.

Infoswell delivers complete online design and development through an innovative new publishing system for the creation of your new magazine's web presence. If you've already started your magazine, consider the capabilities and advantages the Internet has to offer and how to take advantage of these keys for positioning your publication's online presence.

Throughout the process of starting a magazine, you're sure to have plenty of magazine publishing decisions for industry startup dimensions such as content, design, production, printing, circulation, fulfilment, advertising, marketing... the list goes on and on. Many new publishers don't initially see their web site as a potential startup publication asset or priority and thus miss a great tool to help in the marketing, publicity, and financial considerations of their magazine launch. Today, the website appearance and functions for popular periodicals represents a critical element of the publication's brand identity and offering to consumers. For trade publications, there are almost always additional strategic implications for the online site.

Your magazine publication's web site will likely present the first impression that investors, advertisers, distributors, retailers and even your inner circle of magazine readership supporters will review. Although your premier issue prototype and concept will convey your strategy, your online presence will demonstrate your complete magazine brand offering and presentation design style. Infoswell can transform your print magazine publication model, demographic niche, readership strategy, and marketing objectives into the online value elements to produce revenue immediately from your new magazine publication's website.

There are many strategies that will help you to capitalize on your professional web design investment. Completely develop your publication web presentation prior to launch. You can always add more function and interactive elements later in the development process. A magazine website re-design for existing publications also allows you to leverage existing content.

Thousands of entrepreneurs, many without prior publishing experience will start some form of a magazine periodical this year in the United States alone. With our new approach to online publishing solutions and magazine startup consulting we hope to be among the partners that insure your new magazine title is an ongoing success. You'll want an experienced business startup partner that can address questions such as:

  * What type of online presentation will match my print magazine model?
  * How can I optimize my marketing and publicity during the magazine launch?
  * What design structure will differentiate me from competing publications?
  * What type of editorial and content considerations will create interaction?
  * How will I cross promote my new magazine's online and print offerings?
  * How can I generate revenue for the magazine online?
  * What role can the email newsletter play in building magazine circulation?
  * And, last but not least - how will I manage the system post launch?

Most magazine startup entrepreneurs have a good idea for how they want their new publication presented. It's important that your business startup partner gives you the marketing and business recommendations and advice to both realize your publishing dream but also to help insure there are no pitfalls in your magazine's website startup and strategic plan.

Integrated eCommerce capabilities will give your purchasing (new subscription) visitors confidence in their payment checkout. Look back to your own experience the last time you considered subscribing to a magazine from a website. From the initial review to the act of placing your subscription order online. If just one page transition gave you reason for pause, your probably didn't start that subscription. Many magazine publisher websites launch new domains not properly branded to the original magazine website and thus the already hesitant online buyer closes the purchase window. On the other hand, think about the number of magazines you've purchased as an impulse because there were no barriers to completing the magazine start process. We can help you remove any weakness in your magazine ecommerce strategy.

To learn more about the advantages and opportunities for magazine publishers either starting a new print or online magazine, please see our solution page.

If you're an existing publisher and want to improve your online image, readership, or advertising value, we can review your existing online content and recommend a simple plan to move your existing content to our platform.

Other valuable publishing resources related to starting a magazine business:
   Magazine Publishers of America MPA - Starting a Magazine
   The Surviving Small Press - Starting a Magazine
   Publishing Help - Startup Publishing Consulting
   Infoswell Newsletter Web Tips - Insider Tips Newsletter
   Infoswell Digital Magazine solution - Digital Magazine Edition Solution