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Update: Magazine Publishing Publication Web Design and Digital Edition News and Commentary - Infoswell Blog

Pre-Blog Archives:

Below is a collection of recommendations, tips, and links to articles that are relevant to the news and magazine publishing industry. The Infoswell Media web solutions offer the online digital content management and Internet publishing business strategies to properly leverage and maximize the publisher's publication or magazine website.

2007 Online Media - Digital Magazine, News, and Custom Publications

Digital Magazine Publishing - Digital Editions & Online Publication Resources Continue Rapid Growth - In the first quarter of 2007 we see continued strong growth of digital magazines and our digital publishing solution. Magazine publishers are realizing immediate revenue results from their digital and online focus (see also MPA Digital Initiatives.) We see room for many digital magazine software and solution providers to meet this demand.

Of increased importance in converting PDF files for digital magazines are the tools and strategies provided by the various digital publishing solution providers. The digital edition is an important element of the publishers online brand strategy yet there are many other elements based on circulation and the publisher's business model that should be reviewed to maximize brand growth, editorial, and advertising revenue goals.

While magazine printing cost savings is also a driver for digital initiatives, we always recommend a digital edition growth strategy based on a review of the magazine circulation growth opportunities to insure value to readers and advertisers. Digital magazine delivery is an important circulation and promotion element of the online edition. Web delivery systems and can be completely managed in-house with existing fulfillment vendors or can be added as an option to the digital edition services.

2006 Online Media News Resources for News and Magazine Publishers

June 2006 - Online Newspaper Revenue Predicted To Skyrocket - "The number one thing that newspapers have is that a newspaper throws away more content in a day than Yahoo makes in a year," said Shawn Riegsecker--CEO of Centro. Using a publication website content management system allows publishers to get continued value from their online content.

May 2006 - First Quarter Online Ad Revenues Cimb 38% to $3.9 Billion - Online Media Daily article highlights the continued strong increase on advertisers shifting ad dollars to the web. Publishers should take note and make sure they are presenting onine ad programs to their own print publication advertisers before these advertisers go elsewhere.

May 2006 - Newspaper Outlook Dubbed Deeply Depressing, Ad Business Shifting To Online - "As a result of the migration of classified advertising and readership online, Merrill Lynch said newspaper publishers are changing their business models..." The newspaper research here supports the news publishers focus on a solid online publication strategy.

May 2006 - Folio Magazine Website Article - Publishers Changing Focus: Web Content Now More Important Than Print. "With online quickly becoming the quickest and easiest way to build circulation and increase advertising revenue, publishers are changing their focus to the Web. This article points out how publishers benefit from the ability to immediately post relevant news and information to the publication website.

April 2006 - Online Advertising Still Growing Strong
Online advertising continued to grow in the first quarter of 2006 demonstrating the continued shift by advertisers toward increased online ad exposure for their products and brands. This report provides additional research that Publishers have unique opportunities to delivery targeted advertising messages that meet the demographics these advertisers seek online.

April 2006 - Newspapers Predicted To Phase Out, Go Online
Newspaper will become primarily online products at varying paces over the next decade... This Media Daily News article cites reference from a research and advisory firm. Online content and community continues to be the key establishing a web presence that can support the print brand online. This article again demonstrates the need for publishers to make an investment in establishing their publication online to capture their niche before new products and websites take this market share away.

February 2006 - Visits Soar at Online News Sites
The fourth quarter of 2005 has demonstrated that online newspapers continue to grow their visitors in this article by Media Post Publications. This growth demonstrates the need for publishers to quickly determine how they will leverage online publications to extend their brands.