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Our current tips focus on gaining referrer feedback.  Ask readers and advertisers how they found you!

TIP: Referral & Source Tracking - Are you asking how subscribers, visitors, and advertisers found your publication?

Implement "referral source" tracking in your publishing business process that will allow you to analyze your most effective promotion strategies. This can be as simple as adding a field or drop down list box to your online forms or asking the question... More

TIP: Selected Reader Feedback Surveys - Feedback and comments from your target audience

It's always great to get positive feedback about your publication's website from friends, staff, and family. It's also important to get comments and suggestions from specific visitors that are high value targets using hand selected email surveys... More

Infoswell Service Subscriber Tip - Related Resource Article Links

Use a single cell table in your full body news and articles to create a set of links to other website resources related to each of your online stories. This is an excellent way to develop online exclusive articles using every element of your available content. Rather than linking to an external resource you can also link to your own directory, forum, and photo gallery. Steps: 1) Make a table using the wysiwyg toolbar, 2) set the alignment to the right, and 3) add your links in the table cell. You can also set the background of the table (or add a table border) to get the right look and feel for your own website.

Next Month - Marketing your Digital Edition

With the exciting launch of the iDigital Edition (www.iDigitalEdition.com) service for publishers, we look forward to sharing ideas about how to use digital editions for promotion of your brand and how to gain a competitive advantage.

Visit us online at www.Infoswell.com. Please email us with your questions, comments, or feedback at info@Infoswell.com. Our phone number is (951) 256-4350.

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