Company Foundation

Infoswell was hatched at the end of the Internet boom as we saw first hand the demise of startup after startup that thought they had the right online strategy. As corporate website development experts, we started to take notice of the mass dot com casualties and began to look for the underlying problems.

It quickly became crystal clear. There are 4 key ingredients (Readers, Advertisers, Marketing, and Content) to creating a successful and profitable web site for a publication.

Infoswell Overview Graphic of the Company Web Site Solution for Publications Elements

These 4 key ingredients are not new to the market, and some Internet start ups knew these keys when they entered the market. The one thing that was underestimated was the difficulty in properly executing these elements within a website framework that balanced website design and functionality with business results. One by one they found out that without all 4 elements their web sites were doomed. These same barriers to entry for so many dot com's soon became the driving force behind the Infoswell vision.

Print Publications have virtually no barriers to entry. Plenty of content, existing subscribers (traffic), existing advertisers, and built in marketing via their own publication. In short, your publication has a huge edge over any start up trying to compete in your particular market online utilizing existing elements inherent to publishing your magazine or newspaper.